Process
Accounting
VAT · OSS · books · reports · communication with your team
Specialisation: e-commerce
Accounting for e-commerce businesses
We handle accounting and tax for online stores, marketplace sellers and manufacturers - from your first sale to scaling across the EU.
Trusted by us
Rulity group clients
Legal support for e-commerce - in partnership with Rulity Consulting.
Accounting and law under one Rulity brand ecosystem.
Data flow
Everything in one place
E-commerce generates data across many systems. We connect them in a clear flow: from sales channels to accounting and complementary advisory services.
Channel
Store
Shopify · Shoper · Woo
Channel
Marketplace
Allegro · Amazon
Money
Payments
PayU · PayPal · Stripe
Logistics
Couriers
Shipping · returns
Stock
Warehouses
FBA · intra-EU
Funds
Bank
Statements · reconciliation
Additional advisory services
- 01Documents scattered across email, chat and attachments.
- 02Your accountant asks for data you can't easily export from your systems.
- 03Cross-border sales and VAT OSS - with no clear ownership on the accounting side.
- 04You're not sure every transaction is recorded correctly.
- 05Someone on your team manually "handles accounting" every month.
- 06You have to explain how your sales model works - again.
- 07Results arrive too late to act on them.
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We'll review at no charge whether your current accounting setup is working correctly.
Approach
We don't add another tool. We organise what you already use.
01
We understand your sales model
Store, marketplace, payments, warehouses, returns and cross-border - the full cycle.
02
We structure your data
One agreed way to pass information. Fewer emails and manual work.
03
We account for e-commerce
Order, payout, shipment and return as one process.
04
We give you management data
Reports when you need them - not only after month-end.
05
We scale with sales
More orders shouldn't mean proportionally more chaos in the books.
Audit
Not sure your accounting is correct? We'll review it - free initial call.
For whom
We specialise in e-commerce: new businesses and established companies.
For whom?
Starting e-commerce
- Launching a store or marketplace
We help choose company structure and set up accounting from day one.
- Planning cross-border sales
VAT OSS, EU registrations - upfront, not after the first audit.
- Free start consultation
We'll discuss your idea, structure and first tax steps.
Already trading
- You sell and want to switch accountants
We take over mid-year - without stopping your store.
- Accounting is becoming a bottleneck
More channels, countries and transactions - you need a firm that gets it.
- You want data organised
One process instead of monthly firefighting.
We're not for you if:
- You want the cheapest firm
We don't compete on price for "invoice entry only".
- You need a generalist for all industries
We focus on e-commerce - that's our specialisation, not a limitation.
- Paper-only workflow
We work from sales and payment system data.
Not sure where to start? Book a free consultation - we'll discuss your sales model and first tax steps.
Free consultation →VAT registration
VAT registration & compliance
27 EU member states - registration and ongoing VAT support from day one.
Most firms cover a handful of markets. We offer full EU VAT support - standard, not an add-on.
Estonian CIT
Estonian CIT in e-commerce - two scenarios.
Tax on distributions instead of profit can bring clarity to cashflow at scale. In e-commerce, the right structure depends on your sales model, margins and planned payouts from the company.
Scenario A
I'm considering Estonian CIT for my company
Tax applies to payouts from the company, not profit on the books - so funds stay in the business for growth. We analyse your e-commerce model, cashflow and payout plans, recommend the right path, support implementation of Estonian CIT and ongoing accounting.
Scenario B
I run a sole proprietorship and I'm considering Estonian CIT
Estonian CIT requires a limited company - it cannot be applied to a sole proprietorship. We manage a safe conversion from sole trader to Ltd, handle formalities and the accounting transition, then prepare the company for Estonian CIT with ongoing e-commerce support.
All servicesScope of services - no online pricing
What's included.
1
E-commerce accounting
Books, JPK, VAT, social security, CIT - aligned to your online sales model.
2
Multichannel sales
Own stores, Allegro, Amazon, Shopify and other marketplaces.
3
Payments & bank
Reconciliation with payment providers and bank statements.
4
VAT OSS / IOSS
Cross-border sales, intra-EU supplies, EU warehouses, Amazon FBA.
5
EPR
Registrations and reporting - packaging and environmental obligations.
6
Legal support
Cross-border, contracts, marketplaces - Rulity Consulting.
7
Reporting
Management data - sales, margin, liabilities.
8
Payroll
On request - within agreed scope.
9
Tax advisory
Model analysis, tax form, pre-switch audit.
Experience
E-commerce is our only focus.
Cooperation
Two paths to start working together.
Path A
Starting a business from scratch
Launching a store or entering a marketplace? Book a free consultation - we'll discuss your idea, company form and first tax steps.
Path B
Thinking about switching accountants
Already have a firm but something's off? We'll check whether filings, VAT and data flow are correct - before you formally transfer the books.
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01We learn your model
Channels, systems, countries, scale.
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02We define the scope
Accounting, VAT, EPR, legal - what's needed.
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03We take over / set up the books
Formalities, access, timeline.
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04First month-end close
Without stopping sales.
Contact
Let's talk about accounting in your e-commerce business.
No obligation. Briefly describe your stage: switching accountants, launching a store or expanding abroad.